Getting back to nature with Wild Thing & Good For Nothing


I spent another fantastic weekend with the Good For Nothing crew in July 2012 at the site of a previous GFN project Global Generation‘s skip garden in Kings Cross. This weekend was slightly different in that there was only one brief to work on and that was Project Wild Thing, a documentary by production company Green Lions about nature deficit disorder in kids.

Around 60 creatives and planners turned up to volunteer their skills for the weekend, we sheltered from the rain in a Moroccan tent and set about devising ideas of how to get kids and families to spend more time in nature.

Working with Victoria Brooks, and other members of our team, I ignored the brief targeted at 8-12 year olds and devised a national programme for 0-8 year olds, feeling that it was important to talk to parents about the positive impacts of nature from birth.

The programme, designed to be integrated with the NHS, is called Out & About and encourages parents to get their kids outdoors in different ways throughout their early childhood. You can read more about my experience with Project Wild Thing and how Out & About featured in the finished documentary here.


Good For Nothing – Occupy Blue Monday – Pop Up Festival


There’s nothing better on a grey and miserable february weekend than to get together with a whole bunch of brilliantly energetic people and tackle an inspiring creative brief. This was my third GFN event and it was as exhilarating as ever. This time I chose to work on the Pop Up Festival of Stories. Collaborating with so many brilliant minds is exciting, but also it’s amazing how much you learn about running your own business while working on someone else’s. As a team we designed a fantastic array of new strategy tools and products for Pop Up. Hopefully these will help them fund their event in July 2012 and future engagement projects.

A little film about Occupy Blue Monday

Joining in the first Good for Nothing event in London.


A new kind of freestyle creative collaborative event has been born under the title Good for Nothing. Due to the initiative, gumption and blagging skills of Tom Farrand, Tom Rowley and Dan Burgess (aka The Pipeline Project) GFN brought together an amazing bunch of creatives one weekend in chilly December to help develop communication, design and branding strategies for three amazing non-profits. I was delighted to work on the Global Generation brief: working with young people and businesses to create urban gardens. It was, all in all, an amazing, intense and very rewarding experience. I’m look forward to doing some more Good For Nothing sometime soon.