Joining other ‘bloggers’ on a panel entitled ‘Does Social Sell?”, at Mindshare‘s internal social media day, I spoke about my writing work for TreeHugger, Cool Hunting and Stylus. A great conversation was had about the various speakers’ work with brands and it was universally declared, unsurprisingly, that we all hate the word ‘blogger’. Thanks for a fun and chatty afternoon Mindshare.
I accepted the crazy challenge from Volvo to drive one of their cars from the UK to Austria on one tank of fuel. A feat commonly known as hypermiling. The Volvo Snowbombing Challenge is designed to encourage people from all over Europe to drive to their ski holiday rather than fly. It is a great example of research into real world low carbon living solutions. I must say it was an entertaining drive. Find out if I got stuck on the roadside with an empty tank…
Last month I was lucky enough to visit the One Tonne Life project in Stockholm to meet the Lindell family, who’ve embarked on a low carbon lifestyle experiment to radically reduce their carbon footprints from an average of seven tonnes per year to just one tonne.
The Do Lectures are held in a very beautiful green field on Fforest farm in Wales, where you stay in amazing Buckminster Fuller style geodesic domes with stunning views and hang out in the old crofter’s cottage bar.This is definitely an outdoorsy, back to nature, adventurous approach to an ideas conference that focuses on sustainability and creativity both in word and deed. The Do Team describe the event as being a cross between “TED talks, Burning man and Where the Wild things are…A Glastonbury for the mind”, no less!
In April 2008 WaterAid and Ecover launched a partnership to work in Ethiopia, one of the world’s poorest and driest countries. With Ecover contributing £90 000 of funding over a three year period they aim to help 14,750 people gain access to safe water and sanitation. These are the images of Leonora’s extraordinary journey with WaterAid in search of clean water in a land of drought.
Leonora travels to Ethiopia with WaterAid and Ecover to report on the progress of their safe water and sanitation projects. The trip is a once in a lifetime experience that takes the group to the most rural areas of northern Ethiopia to witness the daily journey to collect water undertaken by women and children and the new sustainable technologies being used by WaterAid to make access to clean water and sanitation much easier.
Leonora is invited to report on a course entitled ‘Biomimicry: New directions in sustainable design’ from Schumacher College in Devon. The course is run by architect Michael Pawlyn, business coach Andy Middleton and Professor of Biomimetics Julian Vincent. You can read Leonora’s articles on TreeHugger: