There’s nothing better on a grey and miserable february weekend than to get together with a whole bunch of brilliantly energetic people and tackle an inspiring creative brief. This was my third GFN event and it was as exhilarating as ever. This time I chose to work on the Pop Up Festival of Stories. Collaborating with so many brilliant minds is exciting, but also it’s amazing how much you learn about running your own business while working on someone else’s. As a team we designed a fantastic array of new strategy tools and products for Pop Up. Hopefully these will help them fund their event in July 2012 and future engagement projects.