I’m excited to announce that Out & About will be one of three featured campaign ideas in the Project Wild Thing documentary. All the ideas generated during the Good For Nothing weekend in July 2012 were tested in focus groups by the Green Lions production team.
Rather amazingly my proposal for a national programme for 0-8 yrs olds, to get them spending more time in nature, was one of the three most popular ideas amongst the public.
To develop the proposal for the documentary I developed an info card to be inserted into mother and baby Bounty Packs when they leave hospital. Chris Wilson of Scriberia brilliantly illustrated my card design, as you can see above.
Working with director David Bond’s friend Dr. DJ Brown we are now trying to develop a medical trial of the cards in the NHS to test their effectiveness on new parents behaviour.