Back in May, I was super honoured to be part of the first D&AD New Blood White Pencil jury, alongside Tom Farrand of Swarm, Warren Beeby of Futerra,Tori Flower of We Are What We Do, Gerry Human of Ogilvy & Mather.
We saw some amazing entries, but picked a real corker of a winner. The Ice Cream for Change campaign – a funny, entertaining, meaningful concept to promote gay rights in Russia for Ben & Jerry’s ice cream.
On July 3rd I went to the New Blood Awards ceremony and got to meet the amazing women creatives behind the winning entry – Francesca Van Haverbeke, Anne-Grit Maier, Daria Rustambekova from the Miami Ad School in Hamburg.
In February, I attended a Swarm for D&AD‘s White Pencil initiative called ‘Break The Silence’. We were asked to come up with creative ways to engage the advertising industry on the subject of climate change.
These ‘Silent Cards’, are a customised Artefact deck with facts and figures about climate change that any strategist, planner, or creative could use in client meetings, if only they could find the courage to do so. Until then, they’ll just be useful for flicking through in those quiet moments of reflection when you’re really wondering what you can possibly do to help the situation.
The illustration above and text below were exhibited this week with other Break The Silence proposals at the D&AD Awards judging event at Olympia Exhibition Centre.
You know that conversation? Yeah, the one you keep having with yourself, but no one else. You’re not having it with your friends, or with your boss, and especially not with your clients. It’s a niggling voice in your head that keeps asking inconvenient questions. Is this the best way forward? Is this really what we need right now? What kind of impact is this having? Imagine having prompter cards for that awkward conversation. With the facts at your fingers tips would you raise your voice on climate change? Probably not, right? But you flick through the deck furtively, anyway, just out of curiosity. You’ll likely never use them, but then again… one day, you might just feel compelled to ask an awkward question out loud.