Project Wild Thing with Good for Nothing, July 2011
Structuring stories: research, strategy, communication design, print design, writing
Devise creative ideas for getting children and families to spend more time outdoors in nature.
Working with the Good for Nothing model of fast collaboration at the Global Generation skip garden with the Green Lions production team working on making the Project Wild Thing documentary.
Out & About – a national programme from 0-8 yrs old that encourages parents and children to spend more time outdoors.
Title: Parental Guidelines
For: Newborns, given to mothers in their Bounty Pack in the hospital before they go home.
Product: Illustrated card inserted into Bounty Pack
Key word: advice
Title: Parent/Child Relationship
For: 2-3 yrs old
Product: sensory book/box – texture and sound
Key word: sensory
Title: Childhood Adventures
For: 4/5 yrs old
Product: storytelling toolkit – images and magic formulas
Key word: imagination
Title: Growing Up
For: 7/8 yrs old
Product: Guide/sticker book to practical outdoor activities
Key word: practice