Project Wild Thing

Project:

Project Wild Thing with Good for Nothing, July 2011

Client:

Project Wild Thing / Green Lions

Service:

Structuring stories: research, strategy, communication design, print design, writing

Brief:

Devise creative ideas for getting children and families to spend more time outdoors in nature.

Process:

Working with the Good for Nothing model of fast collaboration at the Global Generation skip garden with the Green Lions production team working on making the Project Wild Thing documentary.

Result:

Out & About – a proposal for a national programme from 0-8 yrs old that encourages parents and children to spend more time outdoors. This proposal was featured in the award-winning documentary Project Wild Thing.

Booster 1

Title: Parental Guidelines For: Newborns, given to mothers in their Bounty Pack in the hospital before they go home. Product: Illustrated card inserted into Bounty Pack Key word: advice

Booster 2

Title: Parent/Child Relationship For: 2-3 yrs old Product: sensory book/box – texture and sound Key word: sensory

Booster 3

Title: Childhood Adventures For: 4/5 yrs old Product: storytelling toolkit – images and magic formulas Key word: imagination

Booster 4

Title: Growing Up For: 7/8 yrs old Product: Guide/sticker book to practical outdoor activities Key word: practice